Central to our perceptions of hazards are our social and political identities – the way we belong to certain groups and the values and beliefs ascribed to being a member of those groups. My research has found that two identities in particular influence climate change beliefs – Latinos (ethnic minority identity) and Millennials (generational identity). My studies have found the overlapping identities of Latino Millennials is associated with high levels of climate change concern in a way not evident for other policy issues – the economy, education, gun control, and terrorism.
Ross, Ashley D., and Stella M. Rouse. “(Young) Generations as Social Identities: The Role of Latino* Millennial/Generation Z in Shaping Attitudes About Climate Change.” Political Behavior (2020): 1-20.